All articles about Method

Blog

Method’s CEO Points to 5 Strategies for Success

Posted on October 14, 2010 by Jim Sweeney

By Kayleigh Fitch I had the pleasure yesterday of attending a marketing event where Eric Ryan, co-founder and CEO of Method, was the keynote speaker. As Eric explains, it is no small task competing in a category against multiple goliaths when your marketing budget is...

Blog

Method Turns Cease and Desist Letter Into Marketing Opportunity

Posted on April 29, 2010 by Jennifer Manocchio

Clorox and Method are in a heated battle over the use of a daisy, that Clorox claims it owns. On March 10, Clorox sent a letter to the president and CEO of Method Products claiming that a recent use of a yellow daisy on a...

Blog

Laundry Detergent Gets a Makeover

Posted on January 14, 2010 by Jennifer Manocchio

From powder to liquid, concentrated liquid, sheets and packets, laundry detergent continues to evolve. The focus on sustainability is what seems to be driving this evolution and likely Walmart is behind most of this. And while the benefit of sustainability alone is not...