All articles about Messaging

Blog

Is Messaging Important In A PR Campaign?

Posted on April 28, 2016 by Team Sweeney

If you want to really make an impact with your next marketing and public relations campaign, one of the first things you should do is put time and thought into quality messaging for your brand. Strong messaging, is an essential building block for campaigns and...

Blog

The NHL Uses New Angle to Broaden Audience Reach

Posted on June 7, 2012 by Team Sweeney

While sitting at a local restaurant watching game 3 of the Stanley Cup on Monday night – NJ Devils vs. LA Kings, if you haven’t been in the loop – I heard from table to table, “Because it’s the cup.” I’ll have another beer, because...