We have developed 300 new product sample kits for media. The kits feature everything the media needs to test the new product. How should we go about distributing the product kits? ______________________________________________________________________ By Jennifer Manocchio Since you have invested in developing these product review kits,...
How do you establish a spokesperson as an expert among media and bloggers? ___________________________________________________ By Jennifer Manocchio This is a strategy we often use for clients to help increase brand awareness for a company or product, establish credibility and differentiate themselves from their competitors. It is a process...
Does your public relations agency need to have good relationships with media contacts to be successful? ___________________________________________________ By Jennifer Manocchio If I had a quarter for the number of people who have asked us this question in agency reviews, I could buy a lot of Cokes! There really...
