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Top Media Interview Tips

Posted on September 1, 2011 by Jim Sweeney

You have not had any media training but suddenly a key media outlet is on the phone or at your office requesting an interview. Use the guidelines below to get you through an unexpected opportunity in a pinch. 1. Be professional at all times. Interviews are...

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Help! My Spokesperson is a Dud.

Posted on September 23, 2009 by Jim Sweeney

What can/should PR leaders/communication professionals do when their "go-to" spokesperson is a dud? It could be the CEO or a leading expert in a particular field. It could be someone who, politically, just has to be the one. Reporter, health care marketing magazine ...