Media are always on the hunt for new products they know readers will love; and some will even refuse to cover anything other than brand new products from a strict “product review” perspective. But just because your company is not launching a new product this...
Every relationship with a journalist is unique and specific to his or her preferences. However, no matter the situation, there are certain questions you should NEVER ask media. But that does not mean you can’t get your message across. It is all about learning how...
I have a limited budget to conduct publicity and media relations for a new home design product my company is launching. Initially, the product will only be available at retail locations in certain states in the U.S. Is it more effective to focus my media...
Do publicity and media relations tactics like news releases and media coverage support organic search engine optimization? __________________________________________________ By Jennifer Manocchio Publicity and media relations do support organic search engine optimization. In fact, it is very beneficial for the public relations team to be working hand-in-hand with...
