Whether a print, TV, web or radio ad campaign, you dedicated your blood, sweat and tears to develop a creative and compelling campaign. But beyond the ad buy, there are ways to extend the reach of your ad campaign and deliver your message to more...
This is a lofty goal and one many organizations aspire to achieve. The identity of some brands as prolific or high tech product innovators may serve to naturally position them as industry thought leaders simply due to the nature of their corporate structure. However, there...
We are constantly finding new online tools that keep us fresh and provide inspiration. Check out our top three picks that have been inspiring us this week! 1. Media Relations Tool: When it makes sense for their brand, many marketers are using Twitter to connect with...
Email after email, phone call after phone call and still no response. Now, more than ever, media are inundated with press releases and pitches. How are PR professionals supposed to break through the chatter? While traditional media relations strategies are still important and useful, Twitter has...
