Landing media coverage for your brand is not a science – although us public relations professionals would like to think so. Most of all it requires time, attention and dedication. The media relations process boils down to three key essentials. 1. Identify the Correct Media Contact:...
Tradeshows are a great way to cultivate relationships with media. While many companies focus on customer relationships (as they should), it is also a chance to spread the word about the latest and greatest products and/or services, and position the company in the industry. How?...
Last week I was watching an episode of Gator Boys (don’t judge) with a 7 year old and a 5 year old (that’s why you don’t judge). I only expected to see lots of chomping close-encounters, but there was another message in this particular episode....
We recently had a client ask us how many news releases they should be distributing in a year. While the short answer is it all depends on how much news an organization has to share, every organization should focus on conducting an ongoing publicity and...
