Most trade shows offer an excellent opportunity to meet with media. Media are at the show looking for the hottest products and trends, and of course you are highlighting your latest products and possibly featuring your leading experts. However, especially at large trade shows, getting media’s...
Media are extremely busy, and there is very little time in their day to be building relationships with every company/contact who is pitching them. The good news is there is a way to cut through the clutter, and work to build relationships with your priority...
This is a good question and a question we field very often from current and new clients. The short answer is campaigns can be designed and effectively dialed up or down in accordance with client needs and desires. Of course, there is more to it than...
Whether you distributed a news release through email or though a news release distribution service like PR Newswire or Business Wire, it's a guarantee that not all the media you want to target have read your news release. Some media are receiving hundreds and hundreds...
