For years there has been all kinds of talk in the PR industry that media is dead. My general feeling is - media is not dead, they are just evolving. And evolve they did, in fact they continue to evolve just like the PR, social...
Measuring publicity results is considered one of America's great past times. Organizations love to know how well their news releases performed. They love clips and clip reports and pass-along readership impression numbers and the previously mentioned advertising value equivalencies. They love metrics and dashboards and...
CLEVELAND – April 28, 2015 – Sweeney, a leading full-service marketing and public relations agency, has launched a redesigned website and e-newsletter. The enhanced digital platforms include easier navigation, better access to information and enhanced engagement capabilities for clients, prospects, media, vendors and prospective employees. The...
Staring at the longest line of toothpaste (yes, toothpaste) Monday evening in the varsity gym at John Carroll University, I felt a sense of accomplishment. After 10 weeks of organizing, marketing, fundraising and toothpaste tube counting, we did it – we broke a Guinness World...
