All articles about media pitching

Blog

Persistent or Annoying Media Follow Up

Posted on October 8, 2015 by Team Sweeney

As a former television news producer I can say that there is a very fine line between public relations professionals being persistent and being annoying. Plus, let’s face it, as PR professionals it doesn’t exactly make your day when you make media follow up calls...

Blog

How Brands Can Benefit from Media’s Strong Digital Needs

Posted on May 28, 2015 by Jennifer Manocchio

For years there has been all kinds of talk in the PR industry that media is dead. My general feeling is - media is not dead, they are just evolving. And evolve they did, in fact they continue to evolve just like the PR, social...