All articles about media follow-up calls

Blog

Persistent or Annoying Media Follow Up

Posted on October 8, 2015 by Team Sweeney

As a former television news producer I can say that there is a very fine line between public relations professionals being persistent and being annoying. Plus, let’s face it, as PR professionals it doesn’t exactly make your day when you make media follow up calls...

Blog

Pick Up the Phone to Achieve Media Coverage

Posted on April 8, 2010 by Jim Sweeney

Conducting media follow-up calls after distributing a news release can be very time consuming or costly if you hire an agency. Is it truly worth the internal effort or cost? ______________________________________________________________________ By Jennifer Manocchio If you have quality news to share, absolutely! Media follow-up calls are critical to...