All articles about media coverage

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Is Media Coverage Free?

Posted on September 2, 2009 by Jim Sweeney

By Jennifer Manocchio Media coverage is “free” in terms of editorial placement in a newspaper, magazine, radio show, television news show or online. Since a journalist is writing about your product or service in editorial coverage, you do not pay for that placement. If a media...

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Using Traditional Media Coverage To Increase Sales

Posted on August 20, 2009 by Jim Sweeney

In today’s digital environment, can the use of traditional publicity and media relations still be an effective strategy to increase sales? By Jim Sweeney Traditional publicity and media relations is a broad strategy that if properly targeted and effectively implemented can achieve – or at...