How do I craft a news release lead about a new product that will achieve media interest and ultimately achieve media coverage? _______________________________________________________________________ By Jennifer Manocchio Creating an effective news release lead is essential to getting media to read the rest of your news release and...
Conducting media follow-up calls after distributing a news release can be very time consuming or costly if you hire an agency. Is it truly worth the internal effort or cost? ______________________________________________________________________ By Jennifer Manocchio If you have quality news to share, absolutely! Media follow-up calls are critical to...
With all the media industry changes (layoffs, magazines closing, etc.), is it harder to get media coverage? And what specifically can you do to ensure your story is heard? _______________________________________________________________________ By Jennifer Manocchio Yesterday we were in a meeting with a consumer packaged goods marketing VP,...
Recently our company was instrumental in the building and construction of a new sustainable retailer. This new building received a lot of local and trade media coverage; however, our involvement is getting overlooked. Is it too late for us to get a piece of the...
