Media are always on the hunt for new products they know readers will love; and some will even refuse to cover anything other than brand new products from a strict “product review” perspective. But just because your company is not launching a new product this...
Every relationship with a journalist is unique and specific to his or her preferences. However, no matter the situation, there are certain questions you should NEVER ask media. But that does not mean you can’t get your message across. It is all about learning how...
Our product is going to be featured on a national DIY show. How can we ensure we maximize this opportunity? Getting national TV coverage is a major accomplishment and using that coverage to further your product’s credibility is an excellent strategy for continuing to maximize...
How do I take advantage of national events, trends or news to achieve media coverage for my company? By Jennifer Manocchio Conducting a reactive media campaign is an excellent publicity and media relations strategy and can help you achieve exceptional results. The key is to...
