The benefits of media coverage do not have to stop once the coverage appears. Continue to use the media coverage to reap the benefits of the media’s endorsement. Below are eight easy ways to further maximize media coverage. 1. Post on your website. 2. Post a...
Whether a print, TV, web or radio ad campaign, you dedicated your blood, sweat and tears to develop a creative and compelling campaign. But beyond the ad buy, there are ways to extend the reach of your ad campaign and deliver your message to more...
When it comes to website design and functionality, there are myriad options and levels of complexity to choose from. However, no matter how large or small your budget, here are the top five things you absolutely need to get right when you undertake a website...
As a general rule, gaining media coverage is not about who you know, but knowing how to work with media to gain your fair share of quality coverage. Media won’t cover a “friend’s” news as a favor. That being said, understanding how to cultivate relationships with...
