As humans, we often move too fast and do not give ourselves time to really think about "what we are doing" and "why" with our marketing strategies. As marketers, it is imperative to slow down and reflect. Taking that time to assess marketing efforts ensures...
Are handwritten “thank you” notes a good marketing strategy? Sprint thinks so. In the competitive telecommunications industry, Verizon, Sprint and AT&T are doing whatever they can to set themselves apart. Just think about the advertising battle Verizon and AT&T had a few years ago over signal...
More often than not the critical step of conducting market research is skipped when developing a marketing strategy. The oversight is typically because of lack of funding and time. However, the good news is market research does not have to be a costly and overwhelming...
