All articles about Marketing and public relations

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Stay in the Fast Lane After the Holiday!

Posted on December 22, 2015 by Team Sweeney

For many corporations the whole year culminates with a large holiday marketing and media relations campaign. The end of the year is the perfect time to sit back and reflect on the hard work and success that was put into holiday campaigns that took countless...

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What's more important than strategy or creative or execution?

Posted on June 30, 2011 by Jim Sweeney

I have been in this business of marketing and public relations for more than 30 years now. All of it on the agency side. During that time I have had the opportunity to work with and represent hundreds of organizations, from global industry leaders to one-person...