All articles about marketing

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Gator Boys Try Marketing

Last week I was watching an episode of Gator Boys (don’t judge) with a 7 year old and a 5 year old (that’s why you don’t judge). I only expected to see lots of chomping close-encounters, but there was another message in this particular episode....

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The 411 on Case Studies

How do you spread the word that your product or service really does work? Case studies. While there are many strategies to get the word out about your successful products/services, case studies can be one of the most valuable in terms of solid proof your product/service...

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Looking Back 2012. Thinking Forward 2013.

As humans, we often move too fast and do not give ourselves time to really think about "what we are doing" and "why" with our marketing strategies. As marketers, it is imperative to slow down and reflect. Taking that time to assess marketing efforts ensures...

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A Quick Refresher Course in Marketing

My niece hit me up on Facebook last night with a most excellent request: Uncle Jimmy- Was hoping I could pick your brain for a moment? What would you say are the major differences between PR & marketing/advertising? Not in a technical sense, but rather, your opinion,...