Tradeshows are a great way to cultivate relationships with media. While many companies focus on customer relationships (as they should), it is also a chance to spread the word about the latest and greatest products and/or services, and position the company in the industry. How?...
LinkedIn is a valuable social media tool for many businesses and is often overlooked as just a resume/job-seeking platform. While it is certainly beneficial for those uses, it can also serve as a tool for marketing your experts and ultimately your company. There is a...
Don't hate me. I am just wondering out loud about a society that sees at least one new craft brewery open every day somewhere in the U.S., and a population (85%) that simultaneously watches TV and uses their smartphones. You put these together and you've...
I really don't have a whole lot to say about this. Forbes, Microsoft and Nova Southeastern University are in agreement on the subject: "How can companies and their sales teams look their best and win the sale over the competition? We think that the key to...
