All articles about marketing

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JCPenney Reports Improved Trends, NOT Improved Sales… Good Luck Selling That to Investors.

Posted on October 8, 2013 by Jim Sweeney

Seriously, this is the last time I plan to talk about JCPenney and its "leadership." New old CEO Mike Ullman claims a turnaround is underway...

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Intro to Mobile Marketing

Posted on August 29, 2013 by Team Sweeney

Take a look around...

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Who is Screaming the Loudest?

Posted on August 8, 2013 by Team Sweeney

Sometimes the marketplace can get so crowded that it becomes a marketing screaming match amongst competitors. You see your competitor has what appears to be the whole kit & caboodle, so you match their marketing strategies and raise them five more...

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The New (Media) Normal? Maybe… If You Can Afford It.

Posted on August 7, 2013 by Jim Sweeney

Not so very long ago, standard marketing consisted primarily of broadcast and print advertising with a dash of publicity and direct marketing...