Anyone with an agenda can source one study or another that appears to support their claims about the shifting marketing impact of one or another strategy – advertising, social media, direct mail, mobile. But the truth is media news coverage resulting from publicity is still the...
In the spirit of the holidays, we wanted to recap some fun, festive ways brands are celebrating the season. 1. Believe Campaign: Create Your Letter: Macy's Believe campaign is providing a fun way to compose your letter to Santa! Check out its interactive list making website...
By now, we have all seen Ron Burgundy’s endorsement for the Chrysler Dodge Durango. The DreamWorks character is dressed in a loud 1970’s suit and exaggerating the need for an SUV. Advertising has expanded to Burgundy co-anchoring newscasts, a Ben and Jerry’s ice cream flavor – Scotchy...
That gentle thud you heard earlier this week was the first of the FTC's many shoes likely to drop over the course of the next year. In case you missed it, the Commission announced in a blog post (yeah, in a blog post, not a news...
