It’s easy to assume your brand message is exactly what consumers want to know during a pitch. But that’s not always the case! A window salesperson came to my house yesterday to sell me what he referred to as the best premium windows on the market....
In the marketing business it's easy to get hyper-focused on the big clients, the big media, big campaigns, big projects, big agencies, big celebrities. In a way, it's natural. But I am reminded daily that it is almost always the little things that make the difference...
[Ordinarily I try not to cross the streams of my markeTING and Road to 90 blogs, but I felt this particular baseball post has some relevance to marketing.] Despite the final score (15-4) I watched the entire Tribe game last night full of anxiety, which is...
Like the final season of Mad Men, sometimes – as marketers – all you can do is watch from the sidelines as the game gets played out in front of you. Of course most of the time we cling to the illusion that we are in...
