I was fortunate enough to attend the GoPro Mountain Games last week in Vail Village. For those who didn't attend, it is definitely something you should try and do at least once in your lifetime! Between the events, concerts and vendors. Oh, and it's in...
Looking for an internship can be a full-time job in itself. I have spent countless hours searching for public relations and marketing internship postings, only to discover that not many were posted. Frustrated, yet determined, I formulated a new approach: to research agencies I thought would...
CLEVELAND – April 28, 2015 – Sweeney, a leading full-service marketing and public relations agency, has launched a redesigned website and e-newsletter. The enhanced digital platforms include easier navigation, better access to information and enhanced engagement capabilities for clients, prospects, media, vendors and prospective employees. The...
So, not too long ago, JC Penney committed itself to revolutionary change. They hired ex-Apple Stores guru Ron Johnson to change everything. Then they cut his legs off a year and a half into the campaign. Surprisingly, two years later, JC Penney still sucks. Coincidentally, right...
