I was recently asked by a marketing executive how it feels to work in a marketing and public relations agency where you do not need to defend your job and work everyday. To put this in perspective, we were discussing the need in corporate marketing...
I actually love how people talk about Millennials as if it were a real thing. As if everyone between the ages of 15 and 35 fit into some neat, easy-to-manipulate grouping. Of course it has been that way forever. But it really all began (thanks to...
Imagine you are planning a road trip from Boston to Los Angeles and the best your GPS can do is give you some general guidance on how to get there: Head West at the nearest entrance to a highway. Now imagine there is no navigational system...
Conversations and articles about millennials and their habits are appearing everywhere. It seems everyone is trying to solve the mystery of how to best market to us. Everyone seems to have an opinion on what works, so as a millennial myself, I thought I would...
