You may have seen my post last week - Outdoor Retailer Guerrilla Marketing Success - so the fact that I'm writing a second post this week about the trade show means I'm still obsessed...
I've attended Outdoor Retailer just about every 6 months for going on 5 years now. So I'm no stranger to the big product demonstrations, the volumes of beer-thirty parties and other booth traffic-driving strategies. But sometimes, it's the little things that catch the eye...
More often than not the critical step of conducting market research is skipped when developing a marketing strategy. The oversight is typically because of lack of funding and time. However, the good news is market research does not have to be a costly and overwhelming...
