Blog
Measuring the Impact of New Market Penetration: Not Easy, But Not Impossible
Posted on June 13, 2013
So you're planning a grand opening in a new market. Market research, media announcements, ground breakings, local sponsorships, advertising, hiring events, community breakfasts and luncheons, celebrity spokespersons, ribbon cuttings and tours. So little time and so much to do with such small budgets. And through it...