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A Marketing Conundrum: What Do Yahoo and JC Penney NOT Have In Common?
Posted on April 16, 2015
So, not too long ago, JC Penney committed itself to revolutionary change. They hired ex-Apple Stores guru Ron Johnson to change everything. Then they cut his legs off a year and a half into the campaign. Surprisingly, two years later, JC Penney still sucks. Coincidentally, right...