There is something seriously wrong with JC Penney, and it is endemic to every retail marketer that thinks it can magically cut marketing expenditures (spend less) and achieve greater results (get more). Marvin Ellison, the new CEO at JC Penney (the one who replaced Ullman, who...
CLEVELAND – May 14, 2015 – To observe the conclusion of the landmark and award-winning TV drama Mad Men, Sweeney has produced a dedicated landing page and a special edition if its InSites newsletter. The commemoration celebrates Mad Men’s recounting of the advertising industry and recognizes its...
There is a great scene from the 4th episode of the 7th season of Mad Men. Peggy has just told Don Draper and John Mathis that she will need then to supply 25 taglines each for the Burger Chef pitch. John naturally submits, but Don...
So the final season of Mad Men appeared in early April with a new Accutron spot as its focal point. Don Draper is on the outs with SC&P (though he is still a partner). Meanwhile, business has never been better for Freddy Rumsen, who is...
