All articles about logo design

Blog

When It Comes to Logos, Suddenly It's Hip to be Square.

Posted on September 5, 2012 by Jim Sweeney

Next to Super Bowl television ads, very little gets the industry more excited than the announcement of a new corporate logo. Pop Quiz: What do logos and opinions have in common? Answer: Everybody's got one! Personally I think way too much time, effort and money is put...

Blog

Logos and Brands; What’s the Difference?

Posted on August 11, 2010 by Jim Sweeney

We are starting a new business and it was recommended to us that we have a brand and a logo. Isn’t a logo and a brand the same thing? By Jim Sweeney A logo (both the name and the design) is an element of the brand. However,...