All articles about LinkedIn

Blog

5 Ways to Convert LinkedIn Profiles Into a Powerful Branding Tool

Posted on August 11, 2011 by Jim Sweeney

B2B companies and industry experts have made rapid use of Twitter, Facebook and personal and corporate blogs to enhance their positioning as experts. Often thought of as a virtual resume or networking tool, LinkedIn – when used properly - can act as a powerful tool...

Blog

The Biggest Challenge Facing Marketing Today?

Posted on March 31, 2011 by Jim Sweeney

I have been participating in a personal social media experiment this week to measure the networking value of LinkedIn. I picked an interesting topic in the eMarketing Association Network: "Can you use ONE WORD to describe the biggest challenge facing today's Marketing?" So far, there have been...