Campbell's Soups are as American as mom, apple pie and baseball. So it kind of stings when allegations are made that Campbell's and the American Heart Association are pulling the wool over the eyes of unsuspecting consumers. Which really makes you appreciate the power of marketing...
I was flipping through the March issue of Glamour earlier this week and was completely shocked to see a series of ads for Kmart’s fashion line. We have all grown accustom to and accepted Target in the fashion industry. Their unique hook is landing big...
This morning I opened my Retailing Today Email Newsletter and was shocked to find the following headlines: “Target extends store hours in areas hit by blizzard” “Borders extends store hours in snow-affected cities” “Online retailers extend shipping date in wake of snowstorm” “Kmart to...
