Last night I had the most amazing JCP moment ever. First, over dinner, my wife tells me that she and her friend happened to wander through the JCPenney at Great Northern and "the new renovation they started a year or so ago really looks great...
Two days ago I posted what I promised would by my last commentary on the de-evolution of JCPenney. But Ilied. And it's not my fault. Mike Ullman's new strategy is to make daily announcements about JCPenney until everyone finally surrenders and starts shopping at the retailer...
Seriously, this is the last time I plan to talk about JCPenney and its "leadership." New old CEO Mike Ullman claims a turnaround is underway...
Fleishman- Hillard has coined the phrase "authenticity gap" as the next step in the evolution of "reputation management" or something like that. And their recent study shows there is an authenticity gap between what consumers expect and what they experience from brands. Allow me to just...
