All articles about Harold Burson

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On Death and Dying and Staying Alive and Staying Relevant.

In 1995, Steve Jobs told Computerworld that he always felt death is the greatest invention of life. "I'm sure that life evolved without death at first and found that without death, life didn't work very well because it didn't make room for the young. Without death, there...

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Memo to Bill Marsteller: Happy 100th Birthday

Timing is everything. Back in 1981, I was hired as an account executive at Burson-Marsteller/Chicago. Harold Burson was still very active in the business, working out of our New York headquarters. But Bill Marsteller retired in 1979 (selling the ad business to Young and Rubicam) and...