All articles about grand openings

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Part 2: 10 Must Consider Grand Opening Marketing Strategies

Posted on June 20, 2013 by Jennifer Manocchio

Note: This entry is a continuation of a past blog post. View the 1st five strategies here. Whether you are a retailer, retailer developer, museum, restaurant or amusement park, grand openings provide an opportunity to increase awareness among your target audiences, drive attendance, drive sales and...

Blog

Measuring the Impact of New Market Penetration: Not Easy, But Not Impossible

Posted on June 13, 2013 by Jim Sweeney

So you're planning a grand opening in a new market. Market research, media announcements, ground breakings, local sponsorships, advertising, hiring events, community breakfasts and luncheons, celebrity spokespersons, ribbon cuttings and tours. So little time and so much to do with such small budgets. And through it...