All articles about grand opening

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Is the Best Approach for Retailers Soft or Grand Opening?

Posted on March 19, 2015 by Jennifer Manocchio

The decision to conduct a silent versus grand opening any retail outlet is driven by internal operational and marketing goals. A silent opening gives the staff an opportunity to work the bugs out of the system before a full flow of foot traffic is established....

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10 Must Consider Grand Opening Marketing Strategies

Posted on June 6, 2013 by Jennifer Manocchio

Whether you are a retailer, retailer developer, museum, restaurant or amusement park, grand openings provide an opportunity to increase awareness among your target audiences, drive attendance, drive sales and increase employee excitement. In order to achieve these benefits it is critical to document a solid...