The perfect tagline - the one that endures, engages and encourages - could be considered marketing nirvana. However, when you delve deep into the study of taglines there is discrepancy on its benefits. For some companies, the tagline becomes the core representation of the brand but for...
Have you seen the new IHOP logo? It is being lauded as a clever transition from a traditional and tired, frown-faced logo to a modern, social media friendly, emoticon-ready logo. And after all, isn't that what every logo is supposed to be? I am pretty sure...
It's like my dear old dad used to say, "If you wait around long enough, you will eventually see everything." And with the introduction of Amazon Dash, it is official: I have seen everything and it is not pretty. I mean seriously, does anyone, including Jeff...
Seriously, I am not a nut about privacy. I mean for the most part, like Popeye, I am what I am...
