All articles about FTC

Blog

The Impact FTC Guidelines Have on Blogger Relations

Posted on January 28, 2010 by Jim Sweeney

How can I ensure that my blogger relations efforts are in compliance with the new FTC guidelines? _______________________________________________________________ Kayleigh Fitch, blogger relations expert While the FTC’s updated Guides Concerning the Use of Endorsements and Testimonials in Advertising can be complex and difficult to understand...

Blog

CPG Companies Beware: Some Bloggers Just Out for Free Product

Posted on October 8, 2009 by Jennifer Manocchio

Just this week we received the following email from a blogger requesting free product to conduct a product review for a client. I removed the name of the blogger as my intentions are not to call out this blogger specifically, but to show why the...

Blog

Say Yes to Regulated Blogs

Posted on April 15, 2009 by Jennifer Manocchio

Not surprisingly, the Federal Trade Commission is currently working on a blogger review and endorsement policy focused on false advertising. Basically if a blogger is paid to write a review on his or her blog, the FTC will require the blogger to disclose this information....