All articles about free media coverage

Blog

Maximizing National Television Coverage

Posted on March 24, 2011 by Jennifer Manocchio

Our product is going to be featured on a national DIY show. How can we ensure we maximize this opportunity? Getting national TV coverage is a major accomplishment and using that coverage to further your product’s credibility is an excellent strategy for continuing to maximize...

Blog

Is Media Coverage Free?

Posted on September 2, 2009 by Jim Sweeney

By Jennifer Manocchio Media coverage is “free” in terms of editorial placement in a newspaper, magazine, radio show, television news show or online. Since a journalist is writing about your product or service in editorial coverage, you do not pay for that placement. If a media...