I had lots of heroes growing up. Edward R. Murrow was one of them. And I am reminded of something he was once quoted as saying: "Just because your voice reaches halfway around the world doesn't mean you are wiser than when it reached...
I have been participating in a personal social media experiment this week to measure the networking value of LinkedIn. I picked an interesting topic in the eMarketing Association Network: "Can you use ONE WORD to describe the biggest challenge facing today's Marketing?" So far, there have been...
We are evaluating adding social media to our marketing mix, specifically Facebook and Twitter accounts. Is this a good marketing strategy? ________________________________________________________________________ By Jennifer Manocchio Facebook, Twitter and other social media sites can be an excellent addition to your marketing strategy, but it all depends...
The day after Halloween, I started seeing Walmart and Kohl’s holiday television ads. Pottery Barn already distributed its 1st holiday catalog, Target featured a toy guide in Sunday’s paper, Santa is already appearing in the malls, and just this week I started seeing direct response...
