Automated marketing has its perks, but this is what you get when you allow technology to do all the thinking. Granted few people probably live at DPO, FPO or APO addresses or use PO Boxes, but this is worth a good laugh. The good news is...
When it comes to email marketing, there are certainly approaches you should avoid. The example below is a real email marketing campaign that highlights some worst practices. You’ll get the picture rather quickly, but here are a few hints: Do not pester your target audience,...
We were recently asked how to keep marketing or promotional emails out of spam filters. While there is no easy or full-proof solution, there are several key considerations when crafting messaging and format. Here are some things to avoid: Phrases such as “Click Here” or those with...
Whether a print, TV, web or radio ad campaign, you dedicated your blood, sweat and tears to develop a creative and compelling campaign. But beyond the ad buy, there are ways to extend the reach of your ad campaign and deliver your message to more...
