All articles about email marketing best practices

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Email Marketing: Don’t Hit Send Until You Ask These 5 Questions

Posted on September 8, 2016 by Rachel Dill

Inboxes are constantly overfilled with clutter, so how do you break through? Start by asking yourself these five questions before hitting send: Is my preview text engaging? There is a strong correlation between a good subject line and high open rates, but preview text (the line of...

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Best Days and Times to Distribute Email

Posted on November 4, 2009 by Jim Sweeney

From your experience what are the best times to distribute email marketing campaigns? President at ProNetworkMedia ___________________________________________ By Jennifer Manocchio The answer to this question is not black and white. While there are studies conducted on the best day and time to send business-to-business and consumer emails, the...