All articles about Direct Mail

Blog

American Express Direct Mail Secrets Revealed

Posted on May 12, 2011 by Jennifer Manocchio

This year I started taking note that my husband and I have been bombarded with direct mail from American Express. It seemed like once a week the pieces were coming in and there was typically a slightly different twist on the offer. So I started...

Blog

Comparing Email to Direct Mail

Posted on November 19, 2009 by Jim Sweeney

We have a very small target audience – maybe 50 organizations with 1-3 contacts in each company – that we want to establish lines of communications with and build relationships leading to sales. Is direct mail or e-mail a better bet? Founder & President of Midwest...