Last week we headed to Raleigh for NCPRSA’s InSpire Awards, where Sweeney was not only honored with an Award of Excellence for our Jo-Ann Fabric and Craft Stores Magic with Fabric and Trim campaign, but also an overall win for the Bronze Social Media category. Working...
We recently had a few laughs with a client about social media - "It's got to be easy if a 5 year old can do it!" - was the gist of the conversation. While we all know there is much more to social media marketing that...
Last week we had the honor of winning a 2014 Digiday Retail Award emphasizing Sweeney as one of the best and brightest in digital marketing. Our campaign was a finalist under the category Best Digital Brand Marketing Campaign. Working with Jo-Ann Fabric and Craft Stores, we...
I received an email today that linked me to a blog post that made my head want to explode. It is a PR infographic from Beth Monaghan that shows "how things [in PR] have changed, and what will always remain." I don't know Beth, but she...
