Six months ago, I headed south (by southwest) to attend the Dallas Digital Summit. And more recently I headed to the Rockies (and our newest office) to attend the same series in Denver. I saw a couple familiar faces, but more importantly, I heard some new...
Managing Instagram can be a challenge for marketers – the platform has limited desktop tools and doesn’t allow its API to be accessed by third party platforms. This prevents scheduling posts ahead of time and makes managing engagement a little tricky. Plus, it’s difficult to...
CLEVELAND – April 28, 2015 – Sweeney, a leading full-service marketing and public relations agency, has launched a redesigned website and e-newsletter. The enhanced digital platforms include easier navigation, better access to information and enhanced engagement capabilities for clients, prospects, media, vendors and prospective employees. The...
The phrase “but first, let me take a selfie” has a whole new meaning. Snapchat is steadily becoming a marketer’s dream for increasing brand awareness and direct marketing. For those of you who aren’t familiar with the app, Snapchat allows users to capture and send...
