All articles about digital advertising

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Let's Define Digital Advertising. Please and Thank You.

Posted on March 19, 2015 by Team Sweeney

Yesterday, we read this NY Times article - Biggest Advertisers Are Sending Their Dollars to Digital - and it sparked some debate in the office. I highly respect the NY Times and its journalistic standards, but this article wreaks of inconsistencies and lack of clarity...

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Content-tious Native Ads? It's All Fun and Games Until the FTC Gets Involved.

Posted on December 5, 2013 by Jim Sweeney

That gentle thud you heard earlier this week was the first of the FTC's many shoes likely to drop over the course of the next year. In case you missed it, the Commission announced in a blog post (yeah, in a blog post, not a news...