All articles about Data

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Put Your Current Data & Analytics To Work

Posted on July 1, 2015 by Jennifer Manocchio

Data and analytics can be extremely helpful in learning about your customers and prospects’ behavior and predicting future behavior. And the good news is… you do not need an expensive data and analytics system to take advantage of the data you already have at your...

Blog

The First Rule of Data Analysis: Question Everything.

Posted on March 13, 2014 by Jim Sweeney

The outcome of last year’s marketing efforts (or even last week's) – positive, negative or neutral – provide valuable data. And if you analyze and assess properly, the insights will be priceless. On the other hand, if you assume you already “know” and “understand” the results,...