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JC Penney to Pursue the Eternal Dream of Corporate Marketers: Spend Less and Get More.
Posted on May 20, 2015
There is something seriously wrong with JC Penney, and it is endemic to every retail marketer that thinks it can magically cut marketing expenditures (spend less) and achieve greater results (get more). Marvin Ellison, the new CEO at JC Penney (the one who replaced Ullman, who...