All articles about crisis communications

Blog

False Corporate Rumors: Address or Ignore?

Corporate rumors can be a headache for marketing departments, and potentially be very damaging to the brand if they are not addressed properly. However, this does not always mean the best course of action is to address the rumor directly. There are a variety of different...

Blog

P&G’s Response to New Tide Pods Poisoning Children is Weak

Just months ago, Tide launched their new breakthrough laundry detergent – Tide Pods.  The pods are laundry detergent packaged in a dissolvable shell. The pods have two swirls of colorful liquid on one side and then powder detergent on the other. However, the swirls of colorful...