All articles about creative

Blog

Logo, Wordmark and Brand Identity

Posted on May 30, 2013 by Team Sweeney

Sometimes brands need a new look, style or refresh from an outdated trend. Other times, they need the works - an entire facelift. More and more, brands are relying on simplicity and cleanliness to keep identities timeless - eliminating the need for those dramatic facelifts...

Blog

What's more important than strategy or creative or execution?

Posted on June 30, 2011 by Jim Sweeney

I have been in this business of marketing and public relations for more than 30 years now. All of it on the agency side. During that time I have had the opportunity to work with and represent hundreds of organizations, from global industry leaders to one-person...