When it comes to website design and functionality, there are myriad options and levels of complexity to choose from. However, no matter how large or small your budget, here are the top five things you absolutely need to get right when you undertake a website...
Consumer product companies are always trying to find the next big solution. Bissell seems to have succeeded with its new Stomp‘N Go stain lifting pads. Bissell claims its Stomp’N Go pads will permanently remove tough set-in stains and leave carpet smelling fresh. What a great name...
Working in the consumer products industry nothing really surprises me. However, when I saw the product, “Bye Bye Monster”, I was completely baffled. Really… a product that gets kids to believe there are no more monsters under their bed? Are your kids afraid of monsters? Do...
If you conduct publicity and media relations, you probably have a decent media list, including editors for Good Housekeeping, Today Show producers and local and national industry beat reporters. But beyond the obvious must-haves for any CPG media database, expanding your list to reach untraditional...
